TROPIKA REVAMPS FRUIT JUICE LINE
By Adnews Staff
Tropika International of Toronto is launching two North American campaigns next month to promote its repackaged and reformulated line of fruit juices. The first will focus on its Chudleigh's apple juice with radio, outdoor and point-of-purchase advertising, along with public relations, all handled by the Cundari Group of Toronto. The second campaign will feature the rest of its Tropika juices using the same media beginning later in the fall. Cundari was handed the account two weeks ago without a review. Tropika previously had freelancers doing its advertising on a project basis but after meeting with the agency a few times the company decided the fit was right, Cundari president Jocelyn Robert told Adnews last week. This is the first time Tropika has used an agency.