MAX FACTOR TOUTS ITS HOLLYWOOD FAME
By Adnews Staff
U.S.-based Max Factor is adding TV next month to a North American campaign that is both a corporate image boost and a push for two new foundation products that have been on store shelves since May. The campaign launched earlier this month uses print ads, tester units in stores, make-up artist tip brochures and in-store demonstrations. In addition, there is a Hollywood Sweepstakes contest in Canada in which entrants can win a trip for two to Tinseltown to visit the Max Factor museum, and see where the movie make-up industry developed. As well, they can win a Sony camcorder or film passes for first-run movies. LMPM of New York creates the advertising which is localized and placed in Canada by Leo Burnett Company's Toronto office.