PROMOTION WINS YOU CASH
By Adnews Staff
Paying without cash can win you cash. That's the deal behind the latest promotion for Interac Direct Payment that began this week. A customer paying for a purchase through IDP will automatically be entered into a draw to win $1000. Entries are also being accepted by mail with no purchase necessary. The contest will run for five weeks with three winners each week. TV advertising for the promotion began this week using four animated spots to highlight the contest and to tell consumers how easy it is to use IDP to pay for purchases. The spots were created by BCP's Toronto office.
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