Scotiabank sponsors Black Ice documentary
By Adnews Staff
Scotiabank has signed an agreement with Uninterrupted Canada to become the presenting sponsor of a new documentary film called Black Ice. The film, which presents the history of black hockey players from the creation of the Colored Hockey League of the Maritimes to the modern NHL, will premiere at the Toronto International Film Festival in September. According to Scotiabank, the sponsorship is part of its “Hockey for All” initiative, which promotes diversity and inclusion in the sport. Uninterrupted Canada is a subsidiary of Good Karma Productions.
“At Scotiabank, we want our hockey for all initiative to ignite the conversation around diversity and equity in hockey in order to encourage positive change, and make the game more welcoming and inclusive,” said Laura Curtis Ferrara, chief marketing officer at Scotiabank. "We are thrilled to partner with Uninterrupted Canada as the presenting sponsor of Black Ice to help share the stories of a community that is so often overlooked in the history of the game.”