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Tangerine, Uninterrupted Canada ready content promotion
By Adnews Staff
Digital bank Tangerine has signed a sponsorship agreement with sports media brand Uninterrupted Canada. The bank will be the exclusive financial sponsor of the brand and will collaborate on a content initiative called “Kneading Dough Canada.” It will consist of a series of six online videos on the subject of financial literacy from the point of view of professional athletes. The series will debut in January. Tangerine is a subsidiary of Scotiabank.
“It is important to break down the barriers around financial conversations and encourage finding solutions and making healthy financial choices,” said Vinay Virmani, chief content officer at Uninterrupted Canada. “Together with Tangerine, we're going to have these conversations with athletes who will tell their own stories, helping engage a whole new generation on the importance of having the right financial guides and measures in place.”