Bell Media, Uninterrupted sign content agreement
By Adnews Staff
Bell Media has signed a content agreement with sports media brand Uninterrupted Canada. Through this agreement, Bell will gain exclusive access to long-form content from Uninterrupted, which will run on media properties including TSN, Crave and CTV. The agreement also includes original branded content initiatives that will run on Bell Media properties.
“This new agreement reinforces Bell Media’s commitment to delivering the most sought-after content in the world,” said Randy Lennox, president of Bell Media. “Through our partnership with Uninterrupted, Bell Media’s TSN, Crave and our suite of CTV-branded platforms continue to be Canada’s prime destination for fans of great content, for premium brand partnership creation opportunities, and for athletes seeking an unmatched opportunity to amplify their unique stories.”