BOZELL GETS HERSHEY
By Adnews Staff
Bozell Palmer Bonner was given a basket of sweets by Hershey Canada last week. The Toronto agency, which won the business in a competition with three other shops, will be handling advertising for Oh Henry, Reese, Skore and Twizzlers brands. These brands were with MacLaren: Lintas until late last year, when that agency won the Nestlé Canada account. DDB Needham Worldwide of Toronto does advertising for Lifesavers, Breathsavers, Glosettes, Eat More and Pot Of Gold.
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