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TruShield begins Raptors contest

TruShield Insurance has signed an agreement with the Toronto Raptors to become the basketball team’s official small business insurance sponsor. As part of its sponsorship, the company has begun a contest promotion called “Partner for a Game.” Until April 6, small businesses in Ontario can enter via the Raptors website or mobile application. The winner will receive an advertising package including broadcast exposure during a game, digital promotion on the Raptors website and social media pages, and a billboard ad in downtown Toronto. The Toronto Raptors are owned by Maple Leaf Sports & Entertainment.

“At TruShield Insurance, we're always looking for new and innovative ways to support small businesses and our customers, especially as they navigate these challenging times,” said Craig Hopkinson, vice-president of TruShield Insurance. “Through this partnership, we're excited to offer one lucky entrepreneur the unparalleled opportunity to promote their business nationally.”

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