TSN signs sponsorship with Pinty's
By Adnews Staff
Pinty’s Delicious Foods has signed a presenting sponsorship agreement with sports specialty channel TSN. The multi-year agreement includes the channel’s Overdrive talk show and will comprise a new series logo, on-set branding and other elements. The weekday program will now go by the name Overdrive Presented by Pinty’s. The sponsorship also covers the show’s radio and online streaming versions. TSN is a subsidiary of Bell Media.
“It’s a natural fit for us to partner with a sports-focused food brand in Pinty’s, and they make for a perfect pairing alongside the always lively and entertaining Overdrive,” said Justin Stockman, vice-president of brand partnerships and client strategy at Bell Media. “We’re very excited to integrate Pinty’s into Overdrive through this multi-year partnership, and to connect the brand with sports fans across the country.”