TSN conducts Call of Duty promotion
Specialty television channel TSN will conduct a promotion on Aug. 24 in association with video game company Activision called “The Northern Brawl.” The initiative will take the form of a competition in the game Call of Duty: Warzone. The competitors will be a team of TSN personalities consisting of Sam Gliserman, Corwin McCallum and Jesse Pollock versus a team of athletes consisting of Natalie Spooner, Jozy Altidore and Zach Hyman. The event will be streamed live on Twitch, with a recap video later posted to YouTube. The promotion was developed in-house by TSN. It also includes social media content and television commercials. TSN is a subsidiary of Bell Media.