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Maple Leaf Foods begins Apart Together campaign

Maple Leaf Foods has begun a new advertising campaign called “Apart Together” in response to the COVID-19 pandemic. Developed by Sid Lee of Toronto, the campaign uses the theme, “staying apart doesn’t mean we can’t stick together.” It is intended to encourage donations to local food banks through a website at <>. As part of the promotion, the company will donate $1 million to Food Banks Canada and Community Food Centres Canada. The campaign consists of television, online and social media advertising.

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