Adapt Media, OCSA conduct social distancing campaign
Toronto-based out-of-home media company Adapt Media has begun a new initiative in collaboration with the Ontario Convenience Store Association in response to the ongoing COVID-19 pandemic. The effort consists of public health messages displayed on 100 digital advertising screens located in convenience stores in the province.
“Convenience stores have been deemed an essential service in Ontario by Premier Ford and this is a responsibility we take seriously with our partners,” said Dave Bryans, CEO of the Ontario Convenience Store Association. “We are pleased to partner with Adapt Media on a campaign to educate this responsibility to all customers during these unknown times. It is a privilege to service Ontarians in every community for their local needs in a safe environment and ask all to respect social distancing when in our stores.”