McDonald's to sponsor TSN program
McDonald's has signed an agreement with specialty television channel TSN to become the title sponsor of its sports news program SC With Jay and Dan. The show airs weekdays at midnight. The sponsorship includes in-show and on-set brand integration, as well as digital and social media exposure. McDonald’s will also be the title sponsor of the Jay and Dan Podcast.
“We're extremely excited to partner with one of the world's most iconic brands in McDonald's,” said Stewart Johnston, president of media sales and marketing at parent company Bell Media and president of TSN. “We look forward to featuring McDonald's across the entirety of SC With Jay and Dan's beloved multi-platform content, from broadcast to digital to social media.”