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Dairy Farmers of Ontario sponsors Ottawa Senators
By Adnews Staff
Dairy Farmers of Ontario has signed a multi-year sponsorship agreement with Maple Leaf Sports & Entertainment. Through this agreement, milk will be designated the official rehydration and recovery drink of the Ottawa Senators. In addition, the organization will participate in a series of initiatives supporting youth access to hockey, basketball and soccer in Ontario. These programs will include community activities and promotions addressing sports participation, healthy lifestyle education and food literacy. The organization will also receive in-stadium and in-game brand exposure as part of its "Recharge With Milk" and "Stay Real With Milk" campaigns.
"The partnership perfectly integrates with the values and efforts of Ontario dairy farmers in their local communities," said Ralph Dietrich, chair of Dairy Farmers of Ontario. "The campaign is a grassroots effort that brings local communities together around a common vision [of] healthy, active lifestyles and opportunities for youth. This is something Ontario dairy farmers believe in and something the partnership with the Ottawa Senators and MLSE can help us build on."