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YouTube debuts Spotlight Canada channel
By Adnews Staff
Online video streaming company YouTube has launched a new channel that will specialize in Canadian content. Called YouTube Spotlight Canada, the channel will highlight English and French content producers. The channel will also offer themed playlists regarding trending topics and news stories in Canada. YouTube is a subsidiary of Google.
"Canada is the first country to have its own Spotlight channel dedicated solely to local creators," said Marie Josée Lamothe, managing director for Quebec at Google Canada. "Canadians make up one of the world's most vibrant communities on YouTube. Watchtime in Canada has grown 30% over last year, and our Canadian YouTubers are exploding internationally. Canada is home to some of the world's most creative people and YouTube is empowering this generation of creative Canadians to express themselves to the world. We are thrilled to shine a spotlight on the diverse Canadian voices creating on our platform."