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Burt's Bees begins Kisses For Bees promotion

Personal care product company Burt's Bees Canada has begun a campaign in Toronto called "Kisses For Bees." The promotion, conducted in association with the City of Toronto, takes the form of an art installation in Nathan Phillips Square intended to raise awareness of the issue of bee colony health. The work is designed to resemble an oversized pair of human lips willed with wildflowers for bees to pollinate. The installation will remain in place until June 24. A second installation will be located in Vancouver later this month.

The company has also released a limited edition lipstick called Kisses For Bees. For each lipstick sold, the company will plant 100 wildflowers nationally. The promotion also includes a social media component which encourages consumers to share pictures of themselves with bee-friendly plants.

"From the very beginning, Burt's has been a values-led brand, committed to providing natural products in a sustainable way," said Matthew Kohler, vice-president of marketing at Burt's Bees Canada. "This is especially true in our commitment to bee health. Through our partnership with Wildlife Preservation Canada, we will plant wildflowers all across Canada, creating healthy environments for pollinators who depend on them for survival. A small purchase can make a big difference in our world."

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