Plan Canada conducts Gifts of Hope campaign
By Adnews Staff
Charitable organization Plan International Canada has begun a holiday season campaign called "Gifts of Hope." Now in its fourth year, the campaign encourages consumers to donate to the organization's efforts to aid children in developing nations as a gift for someone who is "impossible to buy for." The campaign, developed by DentsuBos, makes use of an online video and a website at <http://www.plangifts.com>, accompanied by nationl television, digital and print advertising. Media strategy is being handled by Isobar and Aber Group. The initiative will run until mid-December.
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