Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Plan International conducts Valentine's Day campaign

Charitable organization Plan International Canada has begun an online campaign timed to coincide with Valentine's Day. Developed by DentsuBos, the effort consists of two online videos depicting "gifts that give back" via the organization's Gifts of Hope program.

The first execution, called "Fish of Love," depicts a talking fish decoration suggesting better gifts to express "true love." The second, called "Valentine's Surprise," depicts the shadows of a man and a woman on a wall has he offers her the gift of a goat.

The Gifts of Hope initiative support projects intended to improve the lives of families living in developing countries.

« Back Next »

Related stories Comments