LOTUS GEARING UP FOR SMARTSUITE 97 LAUNCH
By Adnews Staff
Lotus Development Corp. unveiled the SmartSuite 97 Edition for Windows 95/NT last week. The latest edition of the SmartSuite software will begin shipping early next year. New features include enhanced Internet publishing tools and customized information retrieval and delivery capabilities. Files created in SmartSuite can be posted directly to the Internet or intranets and be accessed by industry-leading Web browsers as well as by SmartSuite applications. SmartSuite 97 encompasses the 1-2-3 97 spreadsheet program, the Word Pro 97 word processor, the Freelance Graphics 97 presentation graphics application, the Approach 97 database, the Organizer 97 personal information manager, the ScreenCam 97 multimedia tool and the SmartCenter 97 command center. Advertising plans for the new product have not been finalized yet. National print advertising will support the software's launch. Other media may also be used. Ogilvy & Mather of Toronto handles Lotus' Canadian advertising. Cohn & Wolfe of Toronto does Lotus' PR in Canada.