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FREIGHT CARRIER HIRES PR FIRM

By Adnews Staff

Air freight carrier KnightHawk Airlines of Toronto hired PR firm Paragon: Reputation Management (Canada) Inc. of Toronto this week. This is the first time KnightHawk has used an outside PR agency. KnightHawk president Hugh MacMillan told Adnews the move was made to increase the carrier's profile. MacMillan estimated the account's value to be around $42,000. KnightHawk delivers packages within Canada and to the U.S. using a fleet of seven aircraft. Its clients include Airborne Express, Purolator Courier and Federal Express.

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