PAGEMART GOES RETAIL
By Adnews Staff
Toronto-based PageMart Canada Ltd. has pushed into the consumer market. The company began selling its pagers in a few small retail stores earlier this month. Until now, PageMart has sold its pagers through dealers and resellers, focusing mainly on the business sector. The company will also increase its consumer advertising next year, when the pagers are available in more retail outlets. Advertising for PageMart is done mainly in-house with the help of freelancers and agencies on a project basis. Benchmark Communications of Toronto does PR. PageMart launched its Canadian paging service last April. It is available in all major centres in Canada. PageMart Canada is the Canadian subsidiary of U.S.-based PageMart Wireless Inc.
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