Molson Coors to sponsor CMT Music Fest
By Adnews Staff
Corus Entertainment of Toronto has signed a sponsorship agreement with Molson Coors, making the brewer the official beer and cider sponsor of the CMT Music Fest. The country music festival will take place on July 8 and 9 in Kitchener, ON. The company will use its sponsorship to promote three brands: Coors Banquet, Molson Canadian Cider and Coors Light. Coors Banquet will will host a branded saloon-style bar at the festival. Molson Canadian Cider will conduct a sampling program on-site. Coors Light will conduct a series of outdoor activities at the festival as part of its 2016 Coors Light Games promotion.
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