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Aimia to develop loyalty program for Optus

Aimia of Montreal has been retained by Australian telecommunications company Optus to operate its new customer loyalty program. Aimia will be develop the company's loyalty program and accompanying website for reward delivery. Optus is a subsidiary of Singtel.

"Optus is shaking up loyalty with a ground-breaking new non-points program to delight its customers," said Shailesh Baidwan, regional president for Asia-Pacific at Aimia. "Aimia is proud to be its chosen partner to deliver an innovative and compelling new program, using the Aimia loyalty platform, which brings together our global loyalty expertise and powerful technology to provide highly relevant and personalized rewards to their customers, cementing their loyalty to Optus."

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