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Fisherman's Friend releases new commercial

TFB & Associates of Markham, ON has released a new television commercial promoting its Fisherman's Friend brand of cough drops. The 30-second commercial, called "Suck it up," was developed by Giants & Gentlemen of Toronto. It is running nationally in English and French. The creative depicts scenes from the past intended to illustrate "how tough people used to be."

"Back in the day, people weren't so soft," said Alanna Nathanson, creative director at the agency. "They wouldn't let a little sniffle stop them from living their lives. We used a cinematic, action-packed style to tell this story and engage viewers."

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