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Rexall hires Anderson DDB
By Adnews Staff
Pharmacy chain Rexall has retained Anderson DDB Health & Lifestyle of Toronto as its advertising agency of record. Anderson won the account in a competitive pitch process. The assignment includes strategy, creative development and media planning for the company's Rexall and Rexall PharmaPlus brands.
"Health care is at the core of our business and Anderson DDB's strengths in both retail and consumer communications proved to be the best match for our needs," said Mary Kelly, executive vice-president and chief marketing officer of Katz Group Canada, parent company of Rexall in Canada. "Anderson DDB provided a fresh perspective and we were impressed with their health and CPG experience, as well as their media planning and buying resources."