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SickKids Foundation hires Cossette, OMD

The SickKids Foundation, the fundraising division of the Hospital for Sick Children in Toronto, has retained Cossette Communications as its brand agency of record and OMD as its media agency of record. The firms won the account in a review process involving an unknown number of contenders.

"Both of these partners are leading agencies in their respective disciplines with strong credentials and an impressive roster of blue chip clients," said Lori Davison, vice-president of brand strategy and communications at the foundation. "In both cases we were inspired by the insights brought forward as well as their demonstration of passion for our cause. This is an important milestone in our journey to the next campaign and with these exceptional partners in place we are poised to accomplish great things."

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