Bose releases online promotional video
By Adnews Staff
Audio equipment maker Bose has released an online video promoting its line of headphones. The 80-second video, called "Bose Music Is My [blank]," was created by Toronto-based production company OPC in collaboration with UK-based content marketing firm Mofilm. It depicts 11-year-old YouTube personality Taylor Hatala dancing in a ballroom to the accompaniment of a jazz drum solo.
"I wanted to do something different, and I wanted to push Taylor out of her musical comfort zone to see what she would come up with," said Max Sherman, a director at OPC. "Taylor and her choreographer Alexander Chung choreographed and rehearsed a routine, and I couldn't be happier with the way it turned out. She's tantalizing to watch."
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