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Canadian Museum of History hires Marketel
By Adnews Staff
The Canadian Museum of History in Gatineau, QC has retained Marketel of Montreal as its lead marketing agency. Marketel won the account in a competitive pitch process. The assignment includes brand planning, media planning, media buying, digital strategy, creative, and experiential marketing activities for the Canadian Museum of History, the Canadian War Museum, the Canadian Children's Museum and the Virtual Museum of New France. The agency will develop campaigns for new exhibitions at each venue and the institution as a whole.
"Marketel's enthusiasm and shared interest in our mandate is greatly felt," said Michèle Canto, director of marketing and business operations at the museum. "We sought an agency capable of meeting our current needs, but also one that could help us grow. We look forward to collaborating with them over the next several years."