TREKKIES GET SET FOR STAR TREK FESTIVAL
By Adnews Staff
Tourism Toronto will host Star Trek: The Festival from Nov. 21 to Nov. 24. By purchasing a Star Trek passport, trekkies will get admission to Star Trek exhibits in Toronto, the newest Star Trek movie, Star Trek: First Contact and the Star Trek Film Festival, as well as admission into the CN Tower. Also included is a Star Trek collectors phone card which allows unlimited access to the Collectors Expo at Ontario Place and the Atlantis Complex - the official festival party headquarters. Print advertising for the festival began earlier this month in the monthly U.S. magazine Star Trek Comunicator. The magazine is also a media sponsor of the event. Other media sponsors promoting the event are the Toronto Sun newspaper, CHUM AM and FM radio stations, Citytv, TV Guide, Where Toronto, Where New York, Canadian Living and Saturday Night magazines. The ads were created by McCabe Neill & Associates of Toronto