Quebec City Tourism continues So Europe campaign
Quebec City Tourism has begun a winter marketing campaign in the Ottawa region. Developed by Cossette, the initiative is part of the organization's ongoing "Quebec City: So Europe. So Close" campaign in Ontario and the US. It encourages consumers to visit the city in the winter to experience its "European-style charm."
The Ottawa phase consists of three 30-second television commercials depicting various attractions of the city. The ads are also running online as pre-roll and banners. These are being accompanied by direct mail to 150,000 addresses and a wrap in the Ottawa Citizen newspaper. The overall campaign also includes a website at <http://www.soeuropesoclose.com>.