WestJet releases holiday video
Airline WestJet has released an online promotional video called the "WestJet Christmas Miracle: Spirit of Giving." The video focuses on the company's work with charitable organization Live Different to build houses in Nuevo Renacer, Dominican Republic. It features Santa Clause bringing gifts to the residents of the town during a snow-themed event. The airline produced the video in association with Studio M. It is being supported with national public relations from Mosaic.
"The WestJet holiday video has become a tradition for us," said Bob Cummings, executive vice-president of sales, marketing and guest experiences at WestJet. "Having shared the holiday spirit last year with our guests in Toronto, Hamilton and Calgary, we decided to celebrate Christmas this year with a community that is near and dear to our hearts. This was our chance to give the people of Nuevo Renacer [the] once-in-a-lifetime experience [of] a Canadian Christmas."