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WestJet breaks Blue Jays campaign

Calgary-based airline WestJet has begun a new advertising campaign tied to its sponsorship of the Toronto Blue Jays baseball team. The television campaign, developed by Studio M, features pitcher Aaron Sanchez, play-by-play announcer Buck Martinez and a Blue Jays fan. The six executions depict an attempted interview between Sanchez and Martinez which is interrupted by the fan. The ads will air on specialty channel Sportsnet during Toronto Blue Jays games through the baseball season.

"The Toronto Blue Jays have created super fans across Canada," said Richard Bartrem, vice-president of marketing communications at WestJet. "WestJet is no stranger to them as well. Putting it all together through [fan] Marci's enthusiasm in our ad series made sense to help drive awareness of key WestJet products during a favourite Canadian pastime, cheering on the Jays."

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