American Crew signs Toronto FC sponsorship
Personal care brand American Crew Canada has signed a sponsorship agreement with the Toronto FC soccer team. The brand will become the team's hair and beard care sponsor. As part of the agreement, players will have their hair styled by the brand. The deal also includes in-stadium and exposure in team locker rooms and corporate hospitality areas. It also includes in-game activities. In addition, players will receive branded travel kits to use during away games. American Crew is a division of Revlon.
"American Crew is continuing to partner with like-minded brands to increase our consumer and hair industry awareness in Canada and strengthen our community engagement," said Larissa Balicki, brand manager for American Crew Canada. "Toronto FC is one of the most dynamic professional sports organization's in the country right now, whose players and followers rank higher in awareness of men's grooming products than the general population. American Crew, the official supplier to men, sees this as a moment in time where it makes the most sense for our brands to team up."