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Toronto Eaton Centre sponsors World MasterCard Fashion Week

The Toronto Eaton Centre has signed-on as a sponsor of World MasterCard Fashion Week in Toronto. From Oct. 13 to 24, the shopping mall will host an installation featuring video of runway shows, a collection of products from Canadian retailers and other events for consumers. The promotion will also include daily contests for tickets to a live runway show during Fashion Week, which will take place from Oct. 20 to 24. The installation will be supported with social media activities.

"World MasterCard Fashion Week continues to be Canada's leading fashion week, providing a platform for our country's designers to share their collections with the world," said Meredith Vlitas, senior marketing director at the Toronto Eaton Centre. "Through our sponsorship, we're bringing fashion week to our shoppers and partnering with Canadian retailers to create runway-inspired looks consumers can wear today."

World MasterCard Fashion Week operated by IMG Fashion Canada. The Toronto Eaton Centre is owned by Cadillac Fairview.

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