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Fort McMurray Airport signs Pattison Outdoor Advertising
By Adnews Staff
The Fort McMurray Airport in Fort McMurray, AB has signed an agreement with Pattison Outdoor Advertising of Toronto to provide out-of-home advertising in its new terminal. According to Pattison, approximately 60% of the displays in the terminal will be digital. Formats will include a three-foot by three-foot wall matrix and flight information displays.
"This incredible partnership provides advertisers at the Fort McMurray Airport with an amazing communication solution reaching 1.5 million passengers," said Brian de Ruiter, vice-president and general manager of the prairie region at Pattison. "Combining our digital and traditional out-of-home solutions to an advertiser's campaign will create a compelling value proposition to customers during extended dwell times, and a sustainable advantage against competitors."