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Mr. Gas retains Ackroo
By Adnews Staff
Ottawa-based gas station chain Mr. Gas has hired Ackroo of Ottawa to provide its consumer gift card, loyalty and rewards programs for the next three years. Mr. Gas operates 25 gas stations in the Ottawa area. "Partnering with Mr. Gas fits perfectly with our overall corporate strategy from a local and vertical market perspective," said Steve Levely, chief executive officer of Ackroo. "This allows us to further grow our merchant footprint in Ottawa close to our head office and reinforces our focus on specific verticals, specifically the 6500 independent gas stations across Canada. Fuel retailers are prime partners for us as they touch very large amounts of consumers and can take advantage of Ackroo's full solution set to boost revenue, profitability and retention."