RADIO STORE SCORES WITH SHOOTING STARS
By Adnews Staff
The Radio Store Inc. launched a print campaign recently for the Toronto Shooting Stars indoor soccer team. A major campaign will be launched later this year. The Toronto agency was given the Shooting Stars account at the beginning of September without a review. Shooting Stars had been in discussions with The Radio Store for some time. The account was being handled in-house. Originally, BBDO Canada of Toronto had the business. Shooting Stars is a member of the National Professional Soccer League. Its first home game kicks off on Oct. 27. Champlain Entertainment of Toronto handles sponsorship opportunities for the team.
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