DONOVAN BAILEY RUNS WITH K.MAC
By Adnews Staff
K.Mac & Associates Marketing of Mississauga, Ont. was hired last week to handle PR and corporate endorsements for Olympic gold medalist Donovan Bailey. K.Mac will manage Bailey's existing contracts with Air Canada, Adidas, Helene Curtis and Coca-Cola Canada, as well as generate new endorsement deals. The incumbent on the business was International Management Group of Toronto, whose contract expired earlier this year. K.Mac was given the business without a competition. Bailey's management team contacted the agency.
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