DIRECT MAIL TO HYPE BUSINESS ENCYCLOPEDIA
By Adnews Staff
ITP Nelson, a Toronto-based arm of International Thompson Publishing, will launch a direct mail campaign next week in support of its International Encyclopedia of Business & Management. The six volumes that make up the reference tool cover past and present business and management, both nationally and internationally. They contain the work of over 500 contributors, many of whom are teaching and training the next generation of business managers. The books were introduced to the North American market last week. The Canada-wide campaign, created in-house, will run until the end of October. It ran in the United States one month ago.
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