CATHAY PACIFIC WANTS YOU TO WATCH TV
By Adnews Staff
Cathay Pacific Airways announced last week that personal seat-back televisions are now available in Economy Class on the airline's daily Toronto-to-Hong Kong flights. The TV sets offer six channels, showing Hollywood and Asian feature films, comedy, sports, lifestyle shows and children's programming. Information on Cathay Pacific services and destinations, Marco Polo Club and Passages membership details, as well as gift and duty free items available can also be accessed from the screen in four languages. Similar TV sets offering nine channels of programming are also available in First Class and Business Class. Advertising for this new in-flight distraction is already underway in Toronto, including a television ad running on Fairchild TV and CFMT, plus print ads running in The Toronto Star, Ming Pao, Sing Tao, World Journal and Toronto Life. The ads were created in Hong Kong by McCann-Erikson and modified for Canada by MacLaren McCann of Toronto. They will run in Toronto through to the end of the year. They may reappear on the West Coast, but probably not until the fall of 1997, says Caroline Schroeder, Cathay Pacific's manager of marketing for Canada.