QUALITY RE-LAUNCHES AB MASTER CAMPAIGN
By Adnews Staff
After introducing two new versions of their BODY BREAK AB MASTER workout device last week, Toronto-based Quality Fitness will be re-launching their television ad campaign for the product. The two new versions, the AB MASTER BASIC and the AB MASTER PRO, will be available in stores across Canada later this fall and will be incorporated into the new ads. The spots will start next week on national cable stations such as The Sports Network and The Discovery Channel and run until just before Christmas. They will re-start in January and continue until March. The 10- and 30-second ads feature Canada's Body Break personalities Hal Johnson and Joanne McLeod. The product can be used by both men and women, folds away for storage and is accompanied by an instructional guide and workout video featuring the Body break team. The ads were produced by Applebox Productions of Edmonton, while Quality bought the media. Quality is a subsidiary of Winnipeg-based Quality Dino Entertainment Ltd., an international entertainment and consumer products marketing company.