PROVIGO TO OPEN 11 MAXI & CIE STORES
By Adnews Staff
Provigo, Inc. of Montreal announced last week their plans to open 11 Maxi & Cie stores over the next two years, including three in Toronto. The current Maxi stores offer groceries, but the new format will include 30,000 square feet of non-food products, including stationery, light-hardware items, storage articles, books, CDs, and video and computer programs. The first store opened last week in Montreal, with two more set to open in the Greater Montreal region later this year. The new store also contains a National Bank of Canada branch. In 1997, two more Maxi & Cie stores will open in Montreal, two in Quebec City, one in Ottawa-Hull and three in Toronto. A print advertising campaign ran in Montreal daily newspapers earlier in September to support the newly-opened location. They were created by Montreal's Groupe Everest Communication and Marketing Consultants, which also bought the media.