Cathay Pacific retains Fleishman-Hillard
By Adnews Staff
Cathay Pacific Airways has appointed Fleishman-Hillard its public relations agency of record for North America. The account will be serviced from San Francisco, with support in Vancouver, Toronto, Los Angeles and New York. Fleishman-Hillard was hired after a four-month search that considered 18 agencies. This is the first time the airline has named a North American PR agency of record. The assignment is part of an overall plan to more tightly integrate advertising and marketing activities on this continent. "We wanted to select a partner with the experience we need to help us expand our visibility and enhance our reputation for excellent service and a convenient network to Asia," said Philippe Lacamp, Cathay Pacific's vice-president for Canada. "After our meetings with Fleishman-Hillard, we feel confident that their team understands our markets, our clientele, and the aviation industry. We also felt they showed a high level of creativity and genuine passion for our business."