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JWT Canada wins Air Canada account

By Adnews Staff

Air Canada has retained JWT Canada of Toronto as its creative advertising agency of record following a national agency search. The assignment includes global brand communications and digital marketing, beginning in January 2014. Media planning and buying will be conducted by Mindshare.

"JWT demonstrated strong capabilities in strategy, creative, and digital throughout the search process," said Craig Landry, vice-president of marketing at Air Canada. "JWT's global network and international solutions are solid complements to Air Canada's business strategy, which increasingly is focusing on international markets as a source of growth."

September 19, 2013

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