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Manulife Financial begins television campaign

Manulife Financial has begun a new television advertising campaign for its Easy Issue Life insurance product. The campaign, developed by Northern Lights Direct of Toronto, consists of 120- and 60-second commercials focusing on the simplicity and affordability of the product.

"This is a new product that fulfills a definite need in the market," said Bob Doyle, director of strategic marketing for affinity markets at Manulife Financial. "Based on the success of our past direct response programs, we expect this campaign to perform extremely well."

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