Maple Leaf Foods breaks online bacon campaign
By Adnews Staff
Toronto-based Maple Leaf Foods has begun a new online marketing campaign called "Change Your Life With Bacon." Developed by John St. of Toronto, the campaign is aimed primarily at mothers and promotes the Maple Leaf Ready Crisp bacon line. It consists of four online videos in which a mother describes her discovery of the power of bacon to motivate her family members, as well as demonstrations of this power. The videos are being hosted on a website at