Advil begins TSN GameTracker promotion
By Adnews Staff
Pharmaceutical company Pfizer has begun a promotion for its Advil painkiller brand with specialty television channel TSN. The brand will be the exclusive advertiser on TSN's GameTracker digital property, which provides statistics and player information for National Hockey League games as viewers watch the games on television. The Advil promotion was developed by MEC Global, media agency of record for the brand. "We're proud to be partnering with Advil on the TSN GameTracker, which gives fans an all-encompassing companion viewing option whenever they're watching any NHL game," said Mark Silver, head of digital at TSN. "The TSN GameTracker is another example of our commitment to developing interactive features that enhance the viewing experience for fans and connect them to our live event programming, while also providing our fans with the real-time sports news and scores that they want and need."