Nestle Canada hires OneMethod
Nestlé Canada has retained OneMethod of Toronto as the digital agency for its confectionary brands. The assignment includes brands including Kit Kat, Smarties, Aero, Coffee Crisp and Turtles. OneMethod pitched for the account with parent company Bensimon Byrne. "This is an amazing opportunity," said Amin Todai, chief creative officer at OneMethod. "Nestlé Canada already has a huge online fanbase and a huge presence in-store. For us, the opportunity lies in turning those fans into evangelists and bringing digital into the retail space, and ultimately to the consumer."