A new staffing firm called Coast has opened in Toronto. The agency specializes in promotional staff such as brand ambassadors, promotional models and event hosts for short-term or long-term initiatives. The firm's client list includes Live Nation, Uniq Lifestyle Entertainment Group, French Connection, R.E.D Event Staffing and Trump International Hotel & Tower Toronto. "The unique nature of our staff is what differentiates us from the competition," said company founder Sarah West. "Each individual retained by Coast is well-educated, possessing a wealth of industry experience, embodying best practices, and etiquette. The nationwide roster consists of a diverse roster of multi-talented young professionals whose enthusiasm is contagious."