GAYLORD ADDS EVENT MARKETING TO LIST OF SERVICES
By Adnews Staff
Toronto-based Gaylord Group has joined forces with P.E.M Group to become a fully integrated marketing service. P.E.M. is an events marketing company with offices in Toronto and Vancouver. P.E.M. Toronto manager David Bell has become sponsorship services and events director at Gaylord, and the agency is talking about opening a West Coast office. Gaylord, a sales promotion company, became a division of BBDO Canada in April, 1994. It also works with Spectrum Public Relations, BBDO's PR division.
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